We bring Your Industrial Advantage to Europe
We are german B2B marketing experts with 20 years of experience to help turning your manufacturers into trusted suppliers for EU buyers.
We bring Your Industrial Advantage to Europe
We are german B2B marketing experts with 20 years of experience to help turning your manufacturers into trusted suppliers for EU buyers.
Well Equipped for the European Market
We align your messaging and sales assets with EU buyer logic so your products are understandable, credible, and selectable.
We are a German B2B marketing agency. For over 20 years, we’ve helped international companies stand out in Germany and across Europe with a strong presence. We develop brands, build websites, and design trade show appearances—from the first briefing to the final lead. Our team understands what European buyers expect and
turns your strengths into clear, credible messages. Full service included: strategy, design, content, technology, and trade show management. The result is a presence that’s understood, builds trust, and turns contacts into customers.
Unlock your potential at the EU-Market with a partner who understands your ambitions.
EU Market Requirements
- Market potential analysis (target industries, demand, competitors)
- Cultural & legal requirements (compliance, labeling, standards)
- Positioning & messaging for Europe
- Competitor analysis and differentiation
- Go-to-market strategy (partners, sales, marketing)
- Branding & communication adaptation
- Risk, opportunity, and ROI assessment
- Concrete action recommendations
Brand & Content
- Check if your name, logo, colors, and imagery fit European expectations.
- Define a one-sentence positioning and buyer- relevant messages.
- Ensure the name and tagline are easy to pronounce and legally safe.
- Use language and visuals that feel natural in Germany and Europe.
- Tell a brief, credible story of why you’re the right choice for Europe.
- Explain CE, sustainability, and test results clearly and without hype.
- Adapt content for European needs; don’t just translate it.
Execution
- Build a clear, fast website in DE/EN with proper imprint and privacy pages.
- Prepare crisp datasheets, one-page product overviews, a meeting deck, and quote templates.
- Plan a stand story, visuals, and handouts; capture leads via QR and follow up reliably.
- Post simple updates on LinkedIn, share news and wins, and contact relevant media.
- Define your ideal partner profile and provide a starter kit with info and templates.
- Set clear roles and a short checklist for writing, approval, and publishing.
Key Deliverables for a Successful EU Entry
EU Buyer Narrative
Tailored messaging to resonate with European customers.
EN/DE Pages & Collateral
Bilingual marketing materials ready for campaigns and presentations.
Sales Scripts
Pre-crafted scripts for meetings, calls, and pitches.
EU Buyer Narrative
Tailored messaging to resonate with European customers.
EN/DE Pages & Collateral
Bilingual marketing materials ready for campaigns and presentations.
Your Advantage
Go straight to success in Germany – with the B2B pros at weitkamp marketing.
Together through the process – from the first idea to success in Europe.
Step 1
Analysis
We review your brand, target buyers, and goals – clear, honest, data-driven.
Step 2
Concept & Creation
We craft the core story and concrete tactics that resonate in Europe.
Step 3
Execution
We roll it out across website, sales assets, trade shows, and LinkedIn – with measurable follow-up.
Our Work in Action
Plastic Packaging
Bischof+Klein: Laying the groundwork for an innovative brand
Bischof+Klein, one of Europe’s leading suppliers of plastic packaging, underwent a comprehensive brand modernization. Following an in-depth analysis, we developed a new brand positioning, clear values and messages, and a modern corporate design. B+K became Bischof+Klein—expressing greater value and stronger customer focus. We renewed the website, name, logo, and all communication materials. The result: a future-oriented, consistent brand presence with precise messaging and strong user-friendliness.
Plastics Industry
aquatherm: Making Transformation Visible
aquatherm GmbH, a global leader in plastic piping systems, commissioned us to modernize its brand identity as part of internal transformation processes. After an analysis, we developed a new brand profile, values, key messages, and a corporate design that presents all seven international locations consistently. The result: a future-oriented, digital, and sustainable brand that solves problems innovatively. The logo, the claim “Part of the Solution,” and the brand guidelines ensure strong recognition and consistent communication worldwide.
Intralogistics
Helmers: Transforms Intralogistics with a Future-Ready Brand
Helmers Maschinenbau GmbH, a provider of intralogistics solutions, wanted a modern brand presence that highlights its strengths as a development and service partner. We developed the MOVE principle – Material and Goods Flow, Optimization, Networking, Efficiency – and the claim “We MOVE.” to communicate Helmers’ expertise in digitalization and automation. A new corporate design with dark blue and turquoise, futuristic typography, and the tagline “Intralogistic Systems” ensures strong recognition. The website www.helmers-move.de, a print magazine, and other communication materials implement a consistent visual identity, enhancing brand value, visibility, and opening up new target markets
Book a free call with Volker Weitkamp and find out how we can establish your brand in Europe.
Imprint
weitkamp marketing GmbH
weitkamp marketing GmbH
Lotter Straße 82, 49078 Osnabrück Germany
Telephone: +49 541 915 311-0
E-Mail: info(at)weitkamp-marketing.de
CEO: Volker Weitkamp
© 2026 weitkamp marketing GmbH. All rights reserved.